New York City
Wednesday, February 06, 2013
When Samsung released the Galaxy S3, it had brokered a partnership with cloud-based storage company Dropbox to offer all buyers of the smartphone a an account and 50GB free storage with the online service. But as Apple before them, Samsung understandably wishes to stop relying on third-party cloud apps and integrate the service into their own offering, in a bid to channel more traffic and more data to themselves.
In the medium-to-long term, this is another stepping stone towards building, in much the same way Apple, Google or Amazon have, their own consumer ecosystem where users can rely on Samsung to provide the majority of the mobile services they require in their daily life.
The new cloud-based storage system from Samsung, predictably dubbed S-Cloud, will be 100% managed by the South Korean manufacturer and will allow them to bypass future partnerships. However, Samsung has yet to make any sort of official announcement regarding the new cloud service, and no mention has been made of a release date.
Still, as can be observed in the last few weeks, ghosts of S-Cloud apps have been appearing on the GalaxyNote 2, on the Galaxy S3, and constitute evidence that the release of S-Cloud draws near. Additionally, as Samsung introduced its new medium-range smartphones, the Galaxy Young and the Galaxy Fame, which are presented as being more affordable alternatives to the more prestigious main S line, take a look at the technical characteristics of the handsets and you will find a feature none other than S-Cloud.
If anything, this shows that Samsung more than looks ready to launch their integrated cloud-based data storage service. However, S-Cloud, whenever it does come out, will surely be a big deal. And a big deal requires a big platform worthy of comparable importance. Put two and two together, and with the imminent announcement of the Galaxy S4 at the Mobile Unpacked event in 6 weeks, we can’t help but think: what more perfect device to debut S-Cloud with than the next Samsung champion?
S-Cloud’s humble beginnings may hide the next big thing for Samsung…